Upon finishing the course, participants should be able to: - Design risk communication strategies using a risk map to analyze the local context and systematically incorporating lessons learned. - Understand the importance of risk perceptions and other relevant risk communication concepts and incorporate these in the design of effective strategies and in adjustments according to the local context. - Identify monitoring and evaluation activities appropriate for the interventions and communication processes in the risk communication strategy. - Understand the important steps for communicating effectively with the internal and external target audiences, including partners, stakeholders, the media, online social networks, health personnel and the public.

Understanding the major relationships between the health and human rights in the context of strategies for health and human rights of the Pan American Health Organization (PAHO) and World Health Organization (WHO).

- to gain a more critical and deeper insight into the context in which you work; - to build a comprehensive and problem-based vision of SDH, identifying their potential for the design of public policies; - to gain a critical and reflective view to help you identify new ways of overcoming recurring problems.

- Identify the epidemiological and clinical characteristics of influenza, focusing on influenza A(H1N1); - Recognize and implement critical aspects of health services preparedness; - Identify priority actions for preventing transmission and caring for cases of pandemic influenza; - Know the different protective measures for health care workers and the public; - Analyze information on the behavior and management of the epidemic; - Provide a source of recent news and developments on the epidemic’s behavior.

- Ensure smooth introduction of the rotavirus vaccine; - Assist with planning for program sustainability; - Promote further strengthening of existing immunization programs.

- Describe and analyze the issue of smoking and exposure to second-hand smoke at the global and regional level; - Disseminate tobacco control measures contained in the WHO Framework Convention on Tobacco Control; - Analyze the factors that influence smoking uptake and persistence among young people; - Describe the strategies and characteristics of smoking cessation, at the individual and population level; - Describe the tobacco industry’s opposition strategies and provide tools for analyzing and responding to industry actions; - Present the most successful interventions and their implementation in the Region of the Americas; - Integrate knowledge about challenges and trends to comprehensive tobacco control.